About
Who are we?
The Noga Agency was founded to fill the gap for not-for-profits and NGOs of all sizes that don’t fit a “one size fits all” strategy in fundraising, marketing, and support on a global stage. Noga creates a holistic approach to the values and messaging of your important work to a wider public audience. Noga offers what most consulting firms do not: personal and tailored services that work for your organization or to help achieve your personal philanthropy goals. At Noga, we don’t claim to have a catch-all Rolodex. There are no packages or fixed costs for the services Noga provides. Rather, at Noga, we talk about who we know that most aligns with your needs and how we can leverage all of our existing connections to level up your work. We see ourselves as connectors, not typical fundraisers or strategists, to establish those connections, not for one-off fundraising, but to build solid and long-lasting relationships.
For our philanthropy clients, Noga understands the importance and commitment of people like you who want to engender positive change in the world. We see and appreciate that rare commitment to pay it forward, and we know that the kind of charitable work you are interested in is never as simple as writing a check. At Noga, we hear your agenda and work with you to vet and ensure that you are connected to the right people doing the work that aligns with your core values. The Noga Agency can assist new philanthropists and seasoned family foundations, providing structure and inroads to fulfill all your giving goals.
Our mission
The Noga Agency works for civil society in organizational and philanthropic spaces to bring concrete opportunities for marginalized and other communities to create pluralism, pursue prosperity, and promote social change.
Why NOGA?
As a passionate thought leader with a deep understanding of non-profit institutions and strong market knowledge in the United States, Europe, and Israel, I have built a global network of corporate, foundation, and intellectual connections across industry sectors.
The story
2018
By 2018, Noga Agency founder and president Rachel Lithgow had worked in the museum space for twenty-two years. Her last museum role was as Executive Vice President of ANU: The Museum of the Jewish People in Tel Aviv, the largest museum in Israel. Her interest in civil and shared society grew as she created the foundation for the Tisch Center for Jewish Dialogue at the museum.
2020
In the midst of the COVID-19 global pandemic, the museum world turned virtual, and the importance of organizations supporting everyday citizens worldwide increased. Little support was given to niche NGOs and other institutions and foundations working toward making fundamental changes in education, poverty, and marginalized communities.
2021
By 2021, museum spaces worldwide were in crisis, and there was no real plan to restore them to their pre-pandemic state. Rachel Lithgow left the museum space and began to write about the importance of civil and shared society. Slowly, colleagues and friends and organizations began to reach out, asking her to consult on various projects.
2024
After attending the JFN Conference representing a former board member, the Noga Agency was born on the roof of the Shalom and Relax Hotel, where, after a long fourteen-hour day, the following mission statement was born: Noga is a boutique agency that connects marginalized communities to global resources to create concrete opportunities, true pluralism, prosperity, and social change.
The founder
Rachel Lithgow
Founder & CEO
For 28 years, Rachel Lithgow, the Founder and CEO of Noga Agency, has worked tirelessly for organizations as a CEO, Executive Director, and Executive Vice President to help nonprofits evolve, become profitable, and transform into their best iteration. Throughout those years, we have created global relationships that can support, partner, and cooperate on both the organizational and philanthropic sides.